The Plant Kingdom

The Plant Kingdom

Health and wellness trends have a significant impact on consumer diets. In the past, the focus was usually on removing negative elements such as salt, sugar and fat. But now, people are more aware of the positive attributes of ingredients, such as nutritional benefits or sustainability.

Proteins have become an important consideration for many consumers. A study by the Institute of Food Technologists (IFT) in 2015 showed that globally, 59% of consumers are actively seeking foods that are high in protein, and plant-based protein sources in particular.

Proteins perform many functions in the body. As well as helping our body to grow and repair, they are essential for maintaining good health. In recent years, consumers have become more aware that plant-based protein sources offer similar or sometimes superior functional properties to animal-based proteins.

The future of meat is shifting to plant-based products, read through some of the trend projections and market research and it’s easy to see how plant-based has moved more to the center of the stage, if not quite to the center of the plate.

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